A workshop on ‘Development communication- Changing platforms and new paradigms’ was conducted at Central Plantation Crops Research Institute (ICAR-CPCRI), Kasaragod on 31st October 2019. Dr. Anitha Karun, Director  CPCRI, inaugurated the workshop. Mr. T.A. Shafi, President, Kasaragod Press Club presided over the inaugural function.

Mr. G. Sajan, Deputy Director, Doordarshan, New Delhi delivered the key note address and made presentation on the theme of the workshop. Mr. Sajan opined that in the fast paced space of media landscape in the country it is important to redefine the role of the journalist. Character of media has changed substantially in the last 70 years. Media ownership has become capital intensive and the priority has shifted from the subtle art of education and information to the game of profit creation. The victim in the process is the development process in the country. The concept of development also has undergone major changes. From the times when development was synonymous with growth we have come to concepts like de-growth and post development theories. From the days of technological determinism we have come to approach new technologies with suspicion. This has become all the more relevant in the background of the fierce impact of climate change. Media has the mandate to create a Social Consensus where what is good for society in the future is selected with judicious care. Local media has a major role to play in this background. They need to create a communication paradigm which puts the ordinary person in the centre of the discourse, Mr. Sajan added.

Members of Kasaragod Press club, students and scholars of Dept. of Social Work, Central University of Kerala attended the workshop along with CPCRI personnel. Dr. Dilip Diwakar, Assistant Professor, Dept. of Social Work, Central University of Kerala offered felicitations. Dr. Thamban C, Principal Scientist & Co-ordinator, welcomed the gathering and Dr K. Muralidharan, Head, Division of Social Sciences proposed vote of thanks.





National Unity Day celebrated at ICAR-CPCRI, Kasaragod on 31st October 2019

National Unity day (also known as Rashtriya Ekta Diwas) was celebrated  at ICAR- CPCRI  on 31st of October by the  staff of CPCRI and students of Kendriya  Vidyalaya.Dr Anitha Karun  Director CPCRI  administered the National Integrity  pledge to  the staff of CPCRI   followed by a unity run from CPCRI to  Eriyal  on the National highway. The National Unity Day is celebrated to commemorate the birth anniversary of Sardar Vallabhbhai Patel who  unified the country.  Rashtriya Ekta Diwas or National Unity Day was introduced by the Government of India in 2014 with the aim of celebrating this event every year on 31st October.  Dr K Muralidharan Proposed Vote of Thanks



" THENKURUNNU" Project flagged off on 14th October 2019 at Mogral puthur Panchayat

KVK KASARAGOD along with KASARAGOD RURAL DEVELOPMENT SOCIETY KOLICHAL  flagged off a pilot project named " THENKURUNNU" at 14th ward anganwadi of Mogral puthur Panchayat with the hope of expanding the program for anganwadis of the whole district in the coming years. The program aims to spread information about the goodness of honey among the public through incorporating specified dose of honey in the  daily diet of  anganwadi  kids for 1 year. Honey for the required period will be sponsored by Kasaragod Rural Development Society, Kolichal. Dr Anita Karun, Director CPCRI  inaugurated the program. Dr Manoj Kumar, Head of KVK KASARAGOD presided over the function. Smt Hirunesa, Anganwadi Supervisor delivered the welcome speech. Bee keeping experts Shri Charley Mathew, Shri P V Mathew and Shri Bhaskaran P M  felicitated the program. Smt Jayashree M P, Subject Matter Specialist KVK KASARAGOD delivered the vote of thanks.

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ICAR-Central Plantation Crops Research Institute
Kasaragod,Kerala, 671124

Last Updated on : 30/July/2019

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Time: 2019-11-16 00:24:50


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