Neera workshop

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CPCRI launched packaged ‘Kalparasa’ bottles

The Central Plantation Crops Research Institute  (CPCRI), Kasaragod  in collaboration with North Malabar Chamber Of Commerce  (NMCC) Kasaragod  organized  a workshop on the production and marketing of ‘neera’  on March 10,2015  to highlight its importance and develop entrepreneurship.  The production technology of the neera brand ‘Kalparasa,’ developed by the CPCRI, is a natural non-alcoholic beverage and high in nutritional value.This is pasteurized product, without any chemicals and lasts for 45 days at 4 to 6oC. It has all the qualities of natural fresh neera but for delicious taste.In his inaugural address, Dr P Chowdappa Director CPCRI, Kasaragod emphasized the need for value addition in coconut and popularizing relevant technologies for enhancing farmers’ income and create employment opportunities to rural and urban youth..He also stressed that in addition to improving the livelihood of farmer,  neera technology is going to create green color jobs.He further stated the first fresh neera sale was launched in the brand name ‘Pamdew’ by Palakkad Coconut Producers Company Limited (PCPCL) by adopting the coco-sap chiller technology developed by the CPCRI in Kerala .

Sri Susheel Aaron Chairman NMCC presided over the inaugural function. Bottled kalparasa, developed by CPCRI was launched during the workshop and handed over to Sri P J Antony Executive Editor, Jeevan T.V. Memorandum of understanding (MOU) on Kalparasa Technology was also signed with the entrepreneurs, M/s Planet Private Limited, Hyderabad and M/s Senthil Seeds Private Ltd, Tirupur, Tamil Nadu. Dr. KB Hebbar Head, Plant Physiology, Biochemistry and Post Harvest Technology made a detailed presentation on production and processing of Kalparasa. Dr C Thamban, Principal Scientist explained marketing strategies for Kalparasa through farmers participated producers companies. Field demonstration on production and processing of Kalaparasa was conducted as part of the programmeand its processing to sugar was also the highlight of the day. Exposure visit to agro processing laboratory and the experimental plots of CPCRI was also organized. Sri Shyam Prasad, Secretary NMCC welcomed the gathering and Dr A C Mathew Principal Scientist proposed vote of thanks.

The workshop was attended by more than 200 farmers, entrepreneurs and other stakeholders

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ICAR-Central Plantation Crops Research Institute
Kudlu.P.O,
Kasaragod,Kerala, 671124


Phone : 04994-232894
Fax : 04994-232322
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Time: 2017-10-23 15:24:17

                   

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